Text-based logos.
I really have a passion for typography and lettering and creating typeface-based logos it something that I enjoy doing even in my free time so here are some practice logos with a little story about each.
Growing up in my suburban-style town (not in the US), bikes were usually looked at as a sport or just simply a thing kids played with rather than for daily commutes, and so with I wanted to create a bike repair shop with a happy hippie personality yet can also project a little seriousness this business is placed in a big city and targets mostly adult bike owners that use their bikes as means of transportation, and so they need to be able to trust that this repair shop is serious enough to trust yet fun enough to enjoy visiting.
as for the name of this business, it was generated randomly online
Michelle Gobeil. this was a logo based on a fakeclients.com brief yet with a few adjustments.
Michelle Gobeil is a children's book illustrator and I need a logo of my name for my website, social media and possibly to be used on my books. 
the illustrations around the logo are a representation of Michele’s illustrations and characters.
NORU is a fictional bike-sharing service, the word "noru" means to ride or to get on in Japanese. 
Here I wanted to challenge myself by trying to work with a language that I don’t know at all, and with so I went with Japanese, it took some research but ended up doing it with the Hiragana syllabary. 
The red bike is inspired by the DoCoMo red bikes which are the real bike share service in Japan.
Another project from fakeclients.com, Somnum means sleeping in Latin according to the brief and I was asked to create a simple, easily recognizable icon for their logo. The logo needed to be easily embroidered on the mattresses. it should work on smaller screens and in an app store for an app in development. And the icon should appear fun and not too serious, for a young startup company.
and so the design is a simple representation of the world and a visual of the meaning, as for the style the subtle nod to graffiti name tags allows us to maintain simplicity with a hint of young spirit as it reminded me of drawings on school desks that I used to do.
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